The key to every strong business relationship is to provide consistent value for the benefit of clients. The “just checking in” email does not work in this way, actually it may work in the opposite way that it may annoy your potential clients. The emails or the simple follow-up only focus on your demands not on that of the clients. We just talk what we wanna say and but not the words or information that our clients may need or ask for. It’s not beneficial to both sides. Last Friday, Kelai Outdoormetal Team spent the whole morning discussing what is the valuable topic when we follow up with our clients. The following parts will share our team achievements.
Category 1 : Provide Industry and Market Information, shifting from a seller to a counselor
We should not only be a simple salesperson to sell products and we should do more, like to provide service and share industry-relevant news.
- Sharing market preference & product trends
- Sharing customers reviews and worries
During the daily interaction with our clients, we may receive their information about the market and products and their feedback towards some products. And we could share the relevant information with clients who are in the same market or who are in need of the same category of products. Apart from that, we could also get useful information from professional websites and other useful platforms. It should be noted that we are not only selling products, we are also selling our service and our knowledge to people.
Category 2 : Share Kelai News to show our brand value and give values for clients in the meantime
- Sharing professional videos about products
- Sharing factory & team activities
The social media plays an important role nowadays in selling. When we post pictures or videos on that kind of platforms, we should not forget to share them with our company logo on, which is a good way of brand building. And our post content should not only be products. We are not robots only talking about products. We are human beings and we could show something about ourselves, and about our Kelai Team.
Category 3 : Personal Interaction & Emotional Connection, not a robot only focusing on orders
- Daily greetings & festival greetings
- Daily small talks
Apart from discussing orders, we need to convince our clients that we care for them and we are always there for them when they have ups and downs. Daily greetings or small talks can help build closer connection with our clients. People will trust a person who could have a better interaction with them.
This Friday brainstorming was more than just a simple meeting, it was a consistent commitment of providing good customer service. We believe that every single training or discussion could help us better serve our clients. And we believe that valuable followup topics may help deepen trust and solidify partnerships.
